Their own prices
Customer-specific pricing and tiers from your ERP, applied the moment they log in.
B2B Ordering Portals
Your trade customers, ordering online at their own price.
B2B ecommerce and trade ordering portals for distributors, wholesalers and dealers, connected to the ERP you already run.
Projects from $12,000.
Two decades of integration work
20+
Years building ecommerce and integrations
2.5M+
Parts live on Suzuki Australia's national platform
100+
Custom integrations delivered
9
Business systems we integrate with every day
What a B2B ordering portal actually is
A B2B ordering portal is a private online store for your trade customers. They log in, see their own prices and stock, order or reorder in a couple of minutes, and the order lands straight in your ERP.
You've probably got the opposite right now. Orders arriving by phone, email and spreadsheet, someone re-keying them, and the odd wrong price slipping through. A portal takes the re-keying out and gives your team their afternoons back.
What your trade customers get
Quick reorder
Order history and one-click reorder for the things they buy every week.
Credit terms
Credit accounts, payment terms and approval workflows respected.
Minimums and bulk
Minimum order quantities, carton rules and bulk ordering.
Web quotes
Quote online and convert accepted quotes into orders fast.
Order from anywhere
Mobile-friendly ordering for customers and reps in the field.
Connected to the system you already run
Your ERP stays in charge. Products, customer pricing and stock flow out to the portal. Orders flow back in. Invoices go to Xero or QuickBooks. Nobody maintains a second price list.
Built on your systems
MYOB Exo
Customer pricing matrices straight into trade logins.
Unleashed
Pricing groups and stock in sync.
Cin7
Price tiers and multi-warehouse stock.
Xero
Every order a correct invoice.
B2B portal or template B2B store?
A template may be enough if you're
- Selling a modest range with a handful of price levels
- Happy to manage pricing inside the store itself
- Not running an ERP that needs to stay in charge
Go custom when you have
- Customer-specific pricing matrices in MYOB Exo, Unleashed or Cin7
- Credit accounts and terms that must match your ERP
- Several warehouses, or dealers as well as distributors
- Trade and retail in the same business
Real examples
Trade pricing, working today.
Blue City Motorcycles' trade portal shows every trade customer their own pricing when they log in, with web quotes that convert into orders fast. For Patrolapart we synced trade and club pricing from MYOB Exo to the live site, with web and eBay orders flowing straight back in.
How a portal comes together
Projects start from $12,000, with a fixed scope and timeline before we begin.
Step 1
Scoping call
How your customers order today, your pricing rules and your systems.
Step 2
Fixed scope and timeline
Features, integrations and go-live date, in writing.
Step 3
Build and test
Built against your real pricing and tested with real trade accounts.
Step 4
Launch and onboard
Go live, help your customers log in, and support it as you grow.
Built for how your customers buy
Food and grocery distributors
Cut-offs, delivery days and minimums for cafes, restaurants and retailers.
Medical and healthcare suppliers
Product access controls, approvals and purchase order references.
Automotive parts businesses
Trade and club pricing, fitment search and eBay from one catalogue.
Ag and machinery dealers
Trade accounts and big parts catalogues for customers hours away.
Questions people actually ask
What is B2B ecommerce?
It's selling online to other businesses rather than consumers. For distributors and dealers that usually means a trade portal where customers log in, see their own prices and terms, and order without calling or emailing.
What does a B2B ordering portal cost?
Our projects start from $12,000. The final figure depends on catalogue size, pricing complexity and which systems we integrate. You get a fixed scope and price after the scoping call.
Can customers see their own prices?
Yes. Customer-specific pricing comes straight from MYOB Exo, Unleashed or Cin7 and is applied at login, so nobody maintains a second price list.
Can trade and retail run on the same site?
Yes. Retail visitors see retail prices; logged-in trade customers see theirs, with their own terms and ordering rules.
Do you build on Shopify B2B or custom?
If your range and pricing are simple, a template B2B store can work and we'll say so. Custom pays off when pricing matrices, credit terms or several systems have to stay in sync with your ERP.
Next step
Still taking trade orders by phone and email? Let's fix that.
Book a scoping call and we'll map how your customers order today.