Privacy Policy
Your information. Looked after properly.
What we collect, why we collect it, and what you can ask us to do with it. In plain English.
Element 7 Digital and this policy
Element 7 Digital is a business name of The Age of Alchemy Pty Ltd (ABN 17 621 124 409). We build ecommerce websites and system integrations for Australian businesses. In this policy, "we", "us" and "our" mean Element 7 Digital.
This policy explains what personal information we collect, why, how we look after it, and how you can access or correct it. We follow the Australian Privacy Principles in the Privacy Act 1988 (Cth).
Last updated: 13 November 2026.
The information we hold
We only collect what we need to talk to you, quote, deliver and support our work. That usually means:
Your name, email address, phone number and company
What you tell us about your project in a message, a scoping call or an email
Billing and contact details for clients, for invoicing
Whether you've asked to receive our email updates
How you use our website: pages visited, device and browser type, approximate location and how you found us. This is collected through analytics tools and doesn't usually identify you by name.
We don't collect sensitive information, such as health information or racial or ethnic origin, and we'd ask you not to send it to us.
Mostly, you tell us
We collect personal information when you fill in the contact form, email or call us, book a scoping call, become a client, or sign up for our email updates. Our website also collects usage information automatically through cookies and similar technology (more on that below).
Sometimes a client gives us information about their own staff or customers so we can do the job. That's covered under Client systems below.
What we use it for
We use your personal information to:
Answer your enquiry and talk to you about your project
Prepare quotes, deliver projects and provide support
Invoice and manage our client accounts
Send you our email updates, but only if you've ticked the box to say yes. Every email has an unsubscribe link.
Understand how people use our website so we can make it better
Meet our legal obligations
We don't sell, rent or trade your personal information. Ever.
Data inside the systems we connect
Integration work means we sometimes need access to a client's systems, such as an ERP, DMS, inventory system, online store or accounting software. Those systems can hold personal information about the client's own customers and staff.
When that happens, we handle that information only to do the work the client has asked for, and only for as long as the project or support agreement needs it. We use the access the client gives us, keep credentials secure, and don't use that information for our own purposes. The client remains responsible for the personal information in their own systems.
The tools we rely on
Like most businesses, we use trusted service providers to run ours. They only get the information they need to provide their service. They include:
Website hosting, on servers in Australia
Google Analytics, to understand website traffic (Google LLC, United States)
Ahrefs Web Analytics, to measure website traffic (Ahrefs Pte Ltd, Singapore)
Kit, our email marketing provider, for people who've opted in to our updates (Kit, United States)
Our accounting and email software, for invoicing and day-to-day communication
We may also share information if the law requires it, or with your consent.
Information stored overseas
Some of the services above store or process information outside Australia, most likely in the United States and Singapore. When we use an overseas provider, we take reasonable steps to make sure they handle personal information in a way that's consistent with the Australian Privacy Principles.
Cookies on this website
Our website uses cookies and similar technology to keep the site working and to measure how it's used. Google Analytics uses cookies to do this. You can block or delete cookies in your browser settings, and Google offers an opt-out browser add-on for Google Analytics. The site will still work if you do.
How we protect it
We take reasonable steps to protect personal information from misuse, loss, and unauthorised access or changes. That includes secure, password-protected systems, multi-factor authentication where it's available, limiting access to the people who need it, and keeping software up to date.
When we no longer need personal information, we delete it or de-identify it, unless the law says we have to keep it, for example tax records.
If a data breach is likely to cause serious harm, we'll let the people affected know and notify the Office of the Australian Information Commissioner (OAIC) where the law requires it.
No decisions by computer
We don't use computer programs to make decisions about you that could significantly affect your rights or interests.
Seeing and fixing your information
You can ask to see the personal information we hold about you, and ask us to correct it if it's wrong, out of date or incomplete. Just get in touch using the details below. We'll respond within 30 days. We won't charge you for asking, though we may ask you to confirm who you are first.
You can stop our email updates at any time with the unsubscribe link in any email, or by asking us.
Talk to us first
If you have a question about this policy, or think we've mishandled your personal information, contact us:
Email: info@element7digital.com.au
Phone: (03) 5249 5570
Post: Element 7 Digital, PO Box 62, Belmont VIC 3216
We'll acknowledge your complaint within 7 days and aim to resolve it within 30 days. If you're not happy with how we've handled it, you can contact the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.
We may update this policy from time to time. The latest version will always be on this page.