Content Marketing Category

If you’re one of those marketers who’ve realised Twitter’s growth rate in recent years has slowed down, and are having second though...

Did you know Snapchat is now the 2nd most favourite social network across US (Facebook being the 1st) surpassing Instagram, Twitter and LinkedIn?...

Did you know the co-founder of INSTAGRAM, Kevin Systrom, attributes his success with the social sharing app to ‘luck’? His theory however...

As a marketer, the idea of ‘Marketing Automation’ – via a software that is able to automate repetitive tasks of sending emails, news...

Have you noticed how nowadays when you visit sites like Amazon, you get offers and adverts on products and other items that are most likely to be of i...

How many of you are augmented cyborgs? The above question was put to the audience by futurist, Maurice Conti, in one of his Ted Talks, which I h...

I believe we’re all aware of the adage, or rather the ‘irrefutable truth’: “Trust is the easiest thing in the world to lose, a...

Frankly speaking, I wasn’t familiar with the word ephemeral, until Snapchat entered my social world with its ephemeral, ‘transient’,...

Most of us know Instagram as this social media application that has won the hearts of many by inspiring us to share mobile photos and videos to our fr...

For most of us, whenever the word ‘social media’ is mentioned in a conversation, Facebook immediately pops into our minds. And the reason...